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Swedish Media Publishers' Association

The Swedish Media Publishers' Association is the trade association for Sweden's newspapers and other media companies. In all it has around 200 members, of which the daily newspapers make up around 160.

The Swedish Media Publishers' Association office is situated in Stockholm, where some 15 employees are divided between departments for law, marketing, training, development, information and administration.
Managing Director is Mrs Jeanette Gustafsdotter, jeanette.gustafsdotter@tu.se.
Chairman of the Board is Mr Tomas Brunegård.

The Association's work includes participating in the media debate, as well as formulating and putting forward questions and announcements which are of importance to the industry.

The Swedish Media Publishers' Association also offer comprehensive advice and service to its members on different matters.

Statues
The Swedish Media Publishers' Association
- safeguards the independence and reputation of the press and media, the public's right to information, and the constitutionally guaranteed freedom of expression and the press;
- helps strengthen its members' position as advertising and information media;
- promotes its members' common interests in issues surrounding the industry; and
- represents its members in issues of common interest vis-à-vis the government, authorities and other organizations, as well as in international contexts.

Swedish Media Market
The situation in Sweden is similar to that in many countries, where the media scene is undergoing significant change and competition is extremely strong.

Sweden has a large number of newspapers and magazines. There are about 160 newspapers with a total circulation of 4 million. The daily press has a stable readership with a daily reach of 81 per cent. Dela länk:
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